BP&O - Logo, Branding, Packaging & Opinion by Richard Baird

BritBag designed by Salad

Classic Bag is a UK-based cost-effective packaging solutions business that prints and manufactures carriers, boxes and bags for a variety of retailers, hotels and fashion brands including Browns, Vivienne Westwood and The Dorchester. Independent design agency Salad was recently commissioned by Classic Bag to develop an identity and a series of ‘innovative and exclusive’ new retail bag concepts under the new label BritBag. Utilising a simple combination of monogram, logo-type, colour and illustrated pattern work with a familiar Britishness, the solution delivers a light, playful and traditional theme with subtle and contemporary high-street fashion sensibilities.

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